Fundación Telefónica designs an exhibition with the help boys and girls taking inspiration from innovative models


The exhibition is the result of a co-creative process working with boys and girls. It is a new and educational experience in Spain based upon successful initiatives on behalf of museums and cultural entities around the world. The objective is to make art and culture more appealing and accessible to all audiences.

“Sin Título. La Colección Telefónica como nunca se ha visto” has collected almost 70 paintings, photographs, works on paper and sculptures of national and international artists. The original pieces of work harmonise with the visions of children that have taken part in the selection process, they have reinterpreted the titles of the pieces, they have envisioned exhibition rooms for the works of art and they have created artistic murals.

The exhibition is the result of nearly a year's work on behalf of Fundación Telefónica consisting of an educational project carried out to awaken children’s interest in art and bring them closer, in a new way, to the Telefónica art collection. From UpSocial, in collaboration wit Innova, we identify initiatives from all around the world that have developed effective and creative strategies of connecting all ages, including the younger public, with art. Under the leadership of Fundación Telefónica, we also design the co-creative process in which international experts in art and education participate along with teachers and students of two of Madrid’s schools.

An opportunity to enjhoy “La Belle Société” by René Magritte, “Assemblage amb Graffitti” by Tàpies, “Yunque de Sueños XII” by Eduardo Chillida, “L’appel” by Paul Delvaux, “Soliloquy I” by Sam Taylor-Wood. Some of the artworks have been waiting 20 years to be put on display in an exhibition and they can be seen now thanks to an innovative vision. 

Project phases

  • From July to December 2014. Search for models and cases of worldwide success. Interviews took place with international experts that work with children in institutions such as The Wallace Collection in London, the Pompidou Centre in Paris, Tate Modern in London and Project Zero of Harvard University. A workshop also took place with professionals from Guggenheim in Bilbao, the Thyssen Museum in Madrid and La Caixa Foundation in Barcelona in order to identify expository strategies and address the key topics that the children need to work on.

  • Between December 2014 and February 2015. Work with the schools Blanca de Castilla in Madrid and Francisco de Quevado in Leganés. In this stage 100 students from years 6 and 7 participated. They worked on three key points: what is a collection, what is an exhibition and how to interpret a work of art. The students selected the artworks, they documented and identified common themes, they reinterpreted and renamed them, they visited an exhibition and the rooms where the artwork is stored...this work led to the conclusions that allowed them to design the exhibition. 

  • JJune 2015. Organisation of workshops open to children with the help of artists of different disciplines so that the children could interact with the artworks from the collection from a different point of view. They worked with the cartoonist Paco Roca, the photographer Montserrat Soto and the writer Carlos García Miranda to get to know the creative process of an artist.

  “Sin Título. La Colección Telefónica como nunca se ha visto”

  • From the 5th of February to the 24th of April 2016
  • Espacio Fundación Telefónica (Fuencarral 3, Madrid)
  • With guided tours